Fredrika Frenkiel
AI marketing strategist and martech consultant. Award winning campaigns, built to run as systems.
I'm Fredrika Frenkiel, a marketing operations AI specialist who designs the AI operating model behind marketing: brand strategy, content production and agentic automation, built from inside the business, not sold to it from outside.
- 0%
- More creative output
- 0%
- Lower production budget
- $0M+
- P&L owned
- 0+
- People led, 14 cities
Figures come from my own operating roles, measured inside the organisations where the systems run.
Selected clients and contexts
Global brands, Nordic tech, media houses and the agencies behind them.
Fifteen years, four rooms: the brand side, the platform side, the newsroom side and the agency floor. Today I'm Head of Studio & AI Creative Operations at Lunar, and founder of Code of Alfred.
Global brands
Finance, tech & platforms
Media, gaming & entertainment
Agencies
What I do
The problem isn't the technology. It's the operating model underneath it.
I map how the work actually moves, name the friction that costs weeks and budget, then build the system myself and launch it with the team.
AI operating models
One way of working instead of scattered AI usage, with decision rights, intake and reporting built in.
See the models →Marketing operations & martech
Process mapping, workflow automation and a stack that fits the team you actually have.
Technical depth →Content & creative production
Brand standards that survive 10x volume: film, social-first formats and AI-assisted production.
The tools I use →Open what's relevant to you
The detail is here, folded up.
Every section below is a working model, built by me. Open the ones you care about.
01 / 04
AI mandate, no structure
Leadership says use AI. Nobody redesigned the workflow underneath.
Redesign the workflow first, then the tools follow.
Problem
The organisation needs someone who understands both the marketing strategy and the technical build, and can't find that person.
My approach
This is the actual gap my background closes: agency and growth strategy experience first, then technical AI systems built to solve problems I already understood from the strategy side.
Outcome
The operating model gets designed correctly the first time, instead of a strategist and a builder negotiating a translation between them.
01 / 10 · use the arrow keys
Phase 01 / 05
See how the work really moves.
Interviews, workflow mapping, where the weeks and the money actually go.
People and memory own the workflow
Work moves through disconnected tools, assumptions and manual follow-ups. Time and money leak at every hand-off.
- 01Brief lands in a Slack thread3 h lost · no owner
- 02Timeline invented backwards5 days slip · guesswork
- 03Assets scattered in four toolsrework · version 7b
- 04Brand checked from memorybottleneck · one person
- 05Status asked, never known6 pings · manual chase
- 06Result reported by feelingno learning · no baseline
- 6 days
- Brief to delivery
- 3
- Revision rounds
- 233%
- Output capacity
- 112 h
- Manual hours per month
At full automation that is roughly 126 manual hours back every month, four fewer revision rounds per campaign and a team that produces four times the output without growing. That is where the money is.
Drag the handle, or focus it and use the arrow keys.Tap to switch between manual and AI-powered.
00
Chaos
Requests everywhere, no shared intake, everything urgent.
01
Insight
Map how the work actually moves and where the weeks are lost.
02
Process
Decide what a system owns and what a person owns.
03
Build
Agentic workflows, prompt infrastructure, automation. Shipped by me.
04
System
Same team, multiplied output, brand control intact.
My read
The failure is upstream of production. Nothing gets fixed by writing briefs faster, so the model starts by making scope visible before work is accepted.
Model not built yet
- 0 days
- Brief to production
- 0%
- Late-stage rescopes
- 0%
- Scope visible upfront
- 01
Structured intake
System ownsOne form, one shape. Objective, audience, market, deadline and dependencies captured before anything is accepted.
- 02
Scope and capacity check
System ownsThe request is scored against the team's real capacity that week, and conflicts surface immediately instead of at handover.
- 03
Go or renegotiate
Human ownsA person decides what moves and what gets renegotiated. The system never silently accepts an impossible timeline.
- 04
Automated routing
System ownsApproved work triggers the next stage on its own, with owners, assets and deadlines already attached.
- 05
Weekly reporting
Shared ownsLead time, revision rounds and rejected scope tracked from day one, so the change is provable later.
- Context
- Briefs arriving as one long paragraph
- My role
- Specified, designed and built it
- Built
- Brief intake, structuring model, readiness scoring
- Result
- Intake takes minutes, not a meeting
- Year
- 2025
Type a messy brief. Watch it become a plan.
Not a mockup and not a video. This is the first stage of a real brief-intake workflow, running live in your browser. Paste something half-finished and see what comes back.
When a brief lands, how much of it has already been structured before it reaches production?
P&L ownership, people leadership, strategy and execution in every role, from agency floor to in-house studio lead.
Sounds interesting, right?
Get in touchGet in touch
Strategy and build, in the same pair of hands.
Stockholm, the Nordics and remote worldwide.
Roles this experience maps to: Head of Marketing Operations, Head of Studio & Creative Operations, AI Transformation Lead, Director of Marketing Technology, Head of AI Enablement, and Change Management Lead for marketing & creative organisations. Stockholm-based, working across Sweden, Denmark and Norway.