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Fredrika Frenkiel

About

Fredrika Frenkiel

Head of Studio & AI Creative Operations at Lunar. Founder of Code of Alfred. Based in Stockholm, working globally.

I started on the agency side, learning how work is scoped and sold, then moved into production leadership, then into an in-house operating role inside a regulated bank. That route is the reason I can hold a brand conversation and a build conversation in the same hour.

What I do now

I design and build the systems a marketing organisation runs on: intake, planning, production, brand governance and reporting, with AI doing generation, structuring and pattern analysis, and people keeping judgment, prioritisation and sign-off. I build these myself rather than waiting for a roadmap, which is why the tools on this site are working software instead of slides.

Alongside that I run Code of Alfred, an independent AI strategy practice founded in 2023, helping organisations connect an AI ambition to how their teams actually work day to day.

Career

Every role below carried P&L ownership, people leadership, and both strategy and execution.

2024, present

Lunar

Head of Studio & AI Creative Operations

Brand, creative and production across SE, DK and NO. Marketing Leadership Team and AI Board.

2023, present

Code of Alfred

Founder & AI Enabler

An independent AI strategy practice, run in parallel with the operating role.

2019, 2023

Edisen / Orb

Head of Commercial & Global Content Production

Strategy, business development and P&L for multi-million-dollar clients on a proprietary DAM platform.

2017, 2019

Geelmuyden.Kiese

Head of Project Management

Mastercard Europe, Uber, the Olympics, Discovery Network, L'Oréal, Canon. Company financials, cost reduction, workflow efficiency.

2015, 2017

Tillsammans Sthlm / Lydia Group

Head of Production

Nordic growth and clients including Apollo, Aftonbladet, Zmarta, Eton and Gant.

2013, 2015

Saatchi & Saatchi

Digital Producer & Account Manager

Procter & Gamble and Toyota, local and global briefs; Nordic single point of contact for the network.

2010, 2011

McCann

Account Manager

The agency apprenticeship: how client work is actually scoped, sold and delivered.

2009, 2012

Stylein

eCommerce Manager

Long-term stretch at the Stockholm fashion house: online growth, eCommerce operations and digital marketing.

Education

  • Hyper Island

    Digital leadership and business transformation

  • Berghs School of Communication

    Communication and creative strategy

  • ARU Certified

    Marketing Law

  • UGL

    Certified leadership and group dynamics programme