Model
One idea, every format
The best campaigns do not start with a channel plan. They start with one strong master idea and a system that knows how to reshape it for every context.
Så här arbetar jag som content-strateg och AI-strateg: ett master-asset, alla kanaler, utan att kvaliteten tappas.
Master asset
One shoot, one idea, one brand standard. Everything below comes out of it.
1:1
Feed
Instagram, LinkedIn
9:16
Story
Reels, TikTok, Shorts
16:9
Film
TV, YouTube, OLV
4:5
Display
Programmatic, paid social
3:1
OOH
Outdoor, retail media
2:1
CRM
Email, app, lifecycle
21:9
Site
Campaign pages, PDP
6s / 15s
Cutdowns
Every market, every length
Why one source matters
When every channel team creates its own version of a concept, the brand drifts. Colours shift, messaging softens and legal claims get lost. A single master asset, with encoded rules for derivatives, keeps every output on-brand.
I have run this approach for global FMCG, fintech, fashion and automotive campaigns. The result is faster production, fewer revisions and a brand that looks the same in Stockholm, London and New York.
Format breakdown
- Feed 1:1
- Instagram, LinkedIn, organic and paid
- Story / Reel 9:16
- TikTok, Reels, Shorts, Snapchat
- Film 16:9
- TV, YouTube, pre-roll, OLV
- Display 4:5
- Programmatic, paid social, retail media
- OOH 3:1
- Outdoor, retail media, transit
- CRM 2:1
- Email, app push, lifecycle flows
- Site 21:9
- Campaign pages, PDP, hero modules
- Cutdowns 6s / 15s
- Every market, every length
The production logic behind the map
01
Master first
Shoot, design or film the hero asset with all formats in mind.
02
Rules, not guesses
Brand, legal and channel rules are encoded before resizing starts.
03
AI-assisted resizing
Smart cropping, motion adaptation and text placement per format.
04
Human final check
A brand reviewer signs off once, not once per channel.
If your content engine still treats every channel as a separate production, this map is the fix.
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