Models

The operating model, in eight pictures

Every engagement runs on the same logic: find the friction, design the system, run the work, scale the output, prove the result. These eight interactive models are that logic, made visible.

01
Problem radar
The four structural failure points a marketing operations audit keeps finding.
Open model →
02
Chaos to system
The ladder from scattered effort to a documented, owned way of working.
Open model →
03
The work wheel
The five phases I run, from insight to scale, as an AI operating model.
Open model →
04
Content map
One master asset reshaped into every channel format without brand drift.
Open model →
05
AI ROI model
What moves in time, cost and output when production goes from manual to AI-run.
Open model →
06
Martech stack audit
Map the marketing technology you own, cut the overlap, keep one system of record per job.
Open model →
07
AI governance
Policy, brand safety, human review and ownership, so AI output scales without brand risk.
Open model →
08
Marketing team structure
What belongs in-house, what an agency should own, and how roles change with AI.
Open model →

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